Aug 31, 2020
Googleable? is it a word? if not I'm claiming it. So many people do not google them selfs or their business to find out what their potential clients are seeing. Why not? you need to be doing this to see where you market needs work. This episode will help you discovery why you are not hitting your fan base and not using...
Aug 24, 2020
We are hearing this so much lately about pivoting our business and this is what i am all about. This episodes explains what pivoting your business actually means and how we can do this in our hair, beauty and aesthetics business. In the beauty industry we are very vulnerable if we are not diverse. We can not rely solely...
Aug 17, 2020
The one where we talk about personal branding with Kitty Lai, and how this is essential to link to your business brand so you can appeal to your dream clients. Kitty Lai is a branding expert and visual communicator with over twenty years industry experience working and managing design teams for some iconic British...
Aug 8, 2020
Why is it in the industry we focus on the quick wins, the quick sales the one off purchases. Why do we not thick bigger, further down the line? This is how we grow and expand and develop the trust.
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Aug 3, 2020
We all have our dream client, the ones we love to treat, the one we know will receive great benefit from our services. However do we have this dream client in our minds when we are marketing, planning our vision, implementing clinic changes? or do we try to appeal to the masses and think too broad to try to accommodate...